Explorics was born out of leading full service and independent marketing agency, GYK Antler, as the company saw a need to bring more robust, customized and ROI-driven reporting and analytics to customers. Originally envisioned as a professional service offering, Explorics quickly gained momentum as a SaaS platform automating the work typically left to manual processes, thereby creating more efficient and accurate results.
Marketing is complex. Explorics was created to help marketers spend less time guessing and more time optimizing.
Evan York – CEO
Evan wears many hats but is primarily responsible for leading and executing Explorics’ strategic vision.
He brings his experience leading big data and analytics initiatives, having a deep understanding for what a business needs to gain insights for critical decision-making.
Evan has spent his career in Product Management roles for various data-centric software platforms, and has advised successful startups in how to use data and technology to better grow their business.
Michael Waldman – Engineering
Michael is responsible for building cool stuff.
He stands firmly at the intersection of marketing, data, integration, analytics, and web development. He not only paves the roads of the Explorics platform, but keeps them smooth while adapting to ever-changing conditions in the marketing technology landscape.
Michael has held a variety of roles building software and successfully executing data and analytics projects for marketing agencies, with broad experience in the finance, healthcare, publishing, and travel sectors.