Our Story

Explorics was born out of leading full service and independent marketing agency, GYK Antler, as the company saw a need to bring more robust, customized and ROI-driven reporting and analytics to customers. Originally envisioned as a professional service offering, Explorics quickly gained momentum as a SaaS platform automating the work typically left to manual processes, thereby creating more efficient and accurate results.

Marketing is complex. Explorics was created to help marketers spend less time guessing and more time optimizing.

Our Team

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Evan York – CEO

Evan wears many hats but is primarily responsible for leading and executing Explorics’ strategic vision.

He brings his experience leading big data and analytics initiatives, having a deep understanding for what a business needs to gain insights for critical decision-making.

Evan has spent his career in Product Management roles for various data-centric software platforms, and has advised successful startups in how to use data and technology to better grow their business.


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Michael Waldman – Engineering

Michael is responsible for building cool stuff.

He stands firmly at the intersection of marketing, data, integration, analytics, and web development. He not only paves the roads of the Explorics platform, but keeps them smooth while adapting to ever-changing conditions in the marketing technology landscape.

Michael has held a variety of roles building software and successfully executing data and analytics projects for marketing agencies, with broad experience in the finance, healthcare, publishing, and travel sectors.


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Matt Johnston – Account Executive

Matt is responsible for bringing Explorics to the world-at-large.

He has worked in sales for his entire life – from door-to-door fundraising efforts at 15 to support his high school football team to Cyber Security SaaS solutions in Boston at age 22. A huge believer in social advertising, Matt is incredibly passionate to help others maximize their marketing efforts.


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Chris Redding – Account Executive

Chris is responsible for bringing Explorics to the world-at-large.

He graduated from the University of New Hampshire, where he played Division 1AA football as a Wide Receiver. An entrepreneurial soul, while still at UNH – Chris launched his first start-up, Sparxx Athletics, in his home state of Vermont to enrich the grassroots of youth athletics. Keeping that entrepreneurial mindset intact, Chris is excited to help solve the data-overload faced by modern marketers with Explorics.


To join our team, check out our open positions!