Nothing Happens Until You Sell Something (Part 1)

Earlier in my career I spent several years at a startup services company called Circles at 300 Congress Street in Boston.  Circles provided (and still does) white labeled call center based concierge services to credit card and luxury brands.  I had just been promoted from being a team leader in the call center to the account management team.  The account management and sales teams shared the same part of the building.  As I moved into my new digs, excited for what lay ahead for me, something caught my eye.  A large banner at the back of the wall where our sales people sat simply read, “Nothing happens until you sell something.”  It is a phrase that immediately struck a chord and has stuck with me.

That quote on the wall, simple as it was, changed the way I look at the world and how I ran my business.  It became a mentality and a mantra for how I got things done and how I prioritized my day.  To a certain extent, I credit that saying for the success I have enjoyed to date.

Fast forward to today.  In August 2017 I made the transition from a 250,000 employee multinational bank in JPMorgan to a lean and mean early stage startup in Explorics.  As a cofounder and the Chief Revenue Officer of Explorics I am tasked with all things growth. Revenue, and specifically net new sales, is very near and dear to my heart.  My gut instinct on day one was to immediately start lighting up my network, setting up meetings, socializing my career change and generally start looking for that first sale. We have given dozens of demos in the last 6-7 weeks, sent dozens of follow up emails and made countless calls chasing that first win.  All of which have been productive and have helped shape our evolving go to market strategy.

As anyone who has joined an early stage startup knows, the founding team here at Explorics are all very busy right now.  We are in creation mode. Everything from branding to marketing materials to content creation, contracts and invoices don’t exist. They need to be created.  All the while the core product stack continues to grow, evolve, improve.  Still with all of this activity and foundational work being done one phrase continues to echo in my mind,

“Nothing happens until you sell something.”



Press Release: Launch

Explorics Launches Cloud-based Marketing Analytics Platform

New Hampshire company provides unified views of performance data enhanced with insights and recommendations

September 20, 2017
Manchester, NH — After operating in stealth mode for 18 months, Explorics, a Software-as-a-Service (SaaS) marketing technology company, today announced its official public launch with its flagship cloud-based reporting and analytics platform. Its objective: make business leaders who are held accountable for marketing and ecommerce performance better by turning vast amounts of disparate data into tangible insights and recommendations to improve results.

Marketers are, on average, using more than 12 different tools to manage their various campaigns. With so much complexity and data, it should be no surprise that “61% of marketers want better integration of tools and improved processes for sharing data among tools,” according to Hubspot. Many organizations must rely on diverse teams of internal and/or external resources (oftentimes isolated from each other) to deploy the skills, technology and tools to utilize disparate channels. Groups are stuck self-reporting in siloes, if at all, which leads to issues proving success, earning trust and leveraging learnings to improve upon results.

Explorics solves this problem with a platform built by experienced marketers to track, measure, analyze and optimize performance across dozens of third party marketing technologies such as Facebook, Instagram, Pinterest, Google, Mailchimp, and more. Explorics provides highly visual, interactive and customizable dashboards including automated intelligence and core platform functionality for API integration.

“We are excited to come to market with Explorics providing enterprise-class features and functionality through easy to use reports and analysis tools for marketers driving brand awareness to commerce demand to loyalty,” says Explorics CEO/cofounder Evan York. “In fact, this type of offering was previously reserved only for large organizations with significant technology resources and budgets.”

Explorics was born out of leading full service and independent marketing agency, GYK Antler, as the company saw a need to bring more robust, customized and ROI-driven reporting and analytics to customers. Originally envisioned as a professional service offering, Explorics quickly gained momentum as a SaaS platform automating the work typically left to manual processes thereby creating more efficient and accurate results. Forbes recently named GYK Antler as one of 25 Small Giants – a list of America’s Best Small Companies – for their innovative approach to company building; an example of its entrepreneurial philosophy is the vision, creation and external launch of Explorics to maximize its potential.

Brands such as Sweet Baby Ray’s, YORK Athletics MFG. and Duncan Enterprises use Explorics to help improve their marketing success.

“At Duncan Enterprises, understanding the effect our digital marketing efforts are having on conversion rates is very important”, says Victoria Raines, Digital Marketing and Creative Director. “With Explorics, we have full visibility into all of our marketing channels. The dashboard is both simple and intuitive, and allows us to more easily make informed decisions. It also makes regular reporting to our Executive Suite very concise and quickly understood.”

Explorics is lead by York, a seasoned marketing technologist and product executive with more than 15 years experience in data science and ad tech, and CRO/cofounder, Adam Hollis, who was most recently Vice President at J.P. Morgan Chase, focused on SaaS-based ecommerce and payment solutions. Investors include GYK Antler, President & CEO, Travis York, and Oracle Dyn GM/VP, Kyle York, who has previously invested in tech darlings Fastly, Catchpoint and Datanyze.

Explorics is a Software-as-a-Service (SaaS) marketing technology company offering a cloud-based reporting and analytics platform for results-oriented business leaders accountable for marketing and ecommerce performance.

Explorics‘ platform allows marketers to track, measure, analyze and optimize performance across dozens of third party technologies such as Facebook, Instagram, Pinterest, Google, MailChimp, and more. Explorics provides its clients with highly visual, interactive, and customizable dashboards enhanced with tangible insights and recommendations to help improve results. Core platform functionality is also available for API integration.

Learn more at
Contact: Adam Hollis, CRO/Cofounder 603.625.5713 x290 —

Welcome to Explorics

Welcome to Explorics.

We launched this company for marketers. As experienced data & analytics leaders at GYK Antler, a full service and independent ad agency, we had front row seats to watch our agency peers struggle to help clients adjust to the ever-changing data driven and results-oriented marketing landscape.

We needed a way to bring more robust, customized and ROI-driven reporting and analytics to customers. We could have followed the typical agency model of hiring an army of data analysts, and we could have been very successful with that approach.

But we saw a greater opportunity.

We realized that marketing often relies on diverse teams to execute across disparate channels such as traditional and digital media, social, email, CRM, websites, influencers, ecommerce, search, and more. We realized that groups are often stuck self-reporting in silos, if at all, which leads to issues proving success, earning trust and leveraging learnings to improve upon results.

So we built our platform out of necessity. By starting to automate the work typically left to manual processes, we created more efficient and accurate results. By unifying the data and building highly visual and interactive dashboard solutions, we started to make those results more complete and transparent. By applying marketing savvy and analytics best practices, we started to curate that data into something more meaningful and actionable.

Marketing is complex. Explorics was created to help marketers spend less time guessing and more time optimizing.

We are excited to finally come to market! Give us a shout!