Summer will be here before we know it. We’ll have gorgeous weather, longer days, vacations, and adventures. If your brand or business isn’t geared specifically towards summer activities, you’ll most likely experience the dreaded summer sales slump – that is, unless you get proactive, and follow our steps to stay on top of your game and avoid the summertime sadness.
We feature some bonus tips from marketing director and guru, Tami Kirlis, Marketing Director of the rapidly growing performance training footwear brand, YORK Athletics Mfg, who continue to dominate in the direct-to-consumer e-commerce space.Read More >
By Ross Beyeler, Founder of Growth Spark
Spring is, definitively, the season for athletic e-commerce sales. Yes, January is a very popular month for starting a new diet or resolution, but when the weather starts warming up, your customers are planning their new outdoor workouts. Getting their sweat on where others can see them means it’s time to ditch last-season’s beat up sneakers and tattered shorts, and go shopping for the latest in high-functioning, beautiful athletic apparel. Is your Shopify store ready?
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Explorics is an early stage startup that provides a SaaS marketing analytics platform to our clients. Our platform consolidates marketing data from dozens of disparate sources and provides our clients with a clear, concise view of their results. The platform allows marketers to better understand the effectiveness of their campaigns and provides recommendations for improvement from our proprietary machine-learning engine.Read More >