As I’ve mentioned in this space before, our company was born out of the needs of a full-service marketing agency. Initially envisioned as an internal agency tool for campaign optimization, social media management, and customer analytics (among other things), there was always the idea that it could become something greater.
So, while we spent time gradually onboarding agency clients onto the platform, it wasn’t until the end of 2016 that we landed our first non-agency customer and truly acknowledged the larger opportunity for an independent platform. So, we put ourselves on a path towards separating software from services and in September 2017 we became what we are today: Explorics. What a difference a year makes!
Read More >
Recently we had the pleasure of speaking with Pauline Montgomery from Duncan Enterprises, to talk messaging, social, and measuring marketing performance for two of their exciting brands, Tattoo Junkee and Tulip / Tie Dye Your Summer!
Read More >
Summer will be here before we know it. We’ll have gorgeous weather, longer days, vacations, and adventures. If your brand or business isn’t geared specifically towards summer activities, you’ll most likely experience the dreaded summer sales slump – that is, unless you get proactive, and follow our steps to stay on top of your game and avoid the summertime sadness.
We feature some bonus tips from marketing director and guru, Tami Kirlis, Marketing Director of the rapidly growing performance training footwear brand, YORK Athletics Mfg, who continue to dominate in the direct-to-consumer e-commerce space.Read More >