Author Archives: Matt Johnston

Amazon Ads is the Sleeping Giant that You need to be Looking at

Until this point, most work with traditional ads focused on making as many impressions as possible – relevancy optional. Facebook and Google took advertising to the next level, by allowing advertisers to target users based on interests, searches, and demographics. With Amazon ads, you can go one step further: making intelligent assumptions based on concrete […]

The One-Sentence Sales Email – Results!

The One Sentence Sales Email: How did it do? Recently I took a look at why I liked the idea of the one sentence sales email. There was only one thing left to do: give it a try! The Email Looking back, this should have been an open-ended question. Hand up on that one.

The One-Sentence Sales Email

Hot in the Streets: The One-Sentence Sales Email One of the best parts of LinkedIn is getting a tactical glimpse into how people in your network are running their organizations. Collin Cadmus is the VP of Sales at Aircall, who had an interesting sales hypothesis: less is more. With most decision makers running from meeting-to-meeting […]