Optimizing Content & Growing Social
From barbecue sauces to marinades to glazes and beyond, SBR has got you (and your next meal) covered.
Need for growth – needed a solution to track and optimize content as they attempted to build out their social channels.
Explorics was able to immediately show SBR what types of content was resonating with their consumers.
Explorics’ built-in image recognition automatically told SBR the content of their imagery and how much engagement it gets. Brand strategists could then make a solid, data-driven recommendations – for instance, to make more posts about chicken wings, which has been an under-utilized subject matter with high engagement.
Explorics provided an apples-to-apples view across their social platforms. Even with a massive Facebook following, SBR could easily discover that engagement and follower growth has been stronger on both Instagram and Pinterest, both very visual heavy platforms with engagement rates at 5x and 8x over Facebook, respectively.
Where imagery truly is king – Instagram – SBR saw tremendous growth since using Explorics. From less than 5K followers in 2016 to nearly 35K three years later: