Category Archives: Blog

Marketing Made Easier

A marketer’s life is easy, isn’t it? At a certain stage, a company may rely on only one or a handful of individuals to manage their blog and other website copy/design and SEO, their social media content and community management, their regular email newsletters and communications, and their paid media / advertising budgets. Throw in some […]

New Year, new you, yadda yadda yadda

As the new year approaches, a lot of people take time to reflect on the past year, what’s to come, as well as how they’re going to try to make change for the better.  I don’t know if it’s because New Year’s follows the insane holiday season, or we’re stuck in that weird dead zone […]

Rising Tides

There’s an old saying I’m sure you’ve heard before, “There’s nothing new under the sun”. At face value it can sound daunting at a minimum, apathetic at worst.  A sort of, “Why bother? It’s already been done”.  That’s the way I’ve felt about it in the past but as time passes and experience builds I […]

Social media marketing, and why it doesn’t have to suck

A few weeks ago, I wrote a blog about the influx of e-commerce thanks to the increase in smartphone users and social media.  In this week’s post, I wanted to dive a little deeper into what social media marketing looks like, and how companies are leveraging data and analytics to prove ROI.  I also wanted […]

Always Be Closing? (Part II)

…continued from Part I Selling is not about convincing someone else to do something.  This isn’t the Boiler Room or Glengarry Glen Ross.  This is modern selling and modern selling is about three things: