Category Archives: News

How to Avoid VC: Spin Your Startup Out of an Existing Company

By DYLAN MARTIN BostInno October 23. 2017 4:00AM MANCHESTER — Here’s one way to avoid venture capital when running a startup: spin it out of an existing company. That’s what happened with Explorics, a new marketing tech startup based in Manchester, N.H., that began as a software project at marketing agency GYK Antler. Evan York, Explorics CEO and co-founder, […]

Startup digs deeply into social media marketing

By MICHAEL COUSINEAU New Hampshire Union Leader October 08. 2017 1:33AM MANCHESTER — Scott Sewade started posting more pictures of people wearing his company’s military-themed shirts after he started using new software that measured the company’s engagements on Facebook and Instagram. “Customers will send a picture of them wearing our product, and we’ve been able to find […]

Press Release: Launch

Explorics Launches Cloud-based Marketing Analytics Platform New Hampshire company provides unified views of performance data enhanced with insights and recommendations September 20, 2017 Manchester, NH — After operating in stealth mode for 18 months, Explorics, a Software-as-a-Service (SaaS) marketing technology company, today announced its official public launch with its flagship cloud-based reporting and analytics platform. […]