How Your Ecommerce Store Can Survive Summer Slowdown

Summer will be here before we know it. We’ll have gorgeous weather, longer days, vacations, and adventures. If your brand or business isn’t geared specifically towards summer activities, you’ll most likely experience the dreaded summer sales slump – that is, unless you get proactive, and follow our steps to stay on top of your game and avoid the summertime sadness.

We feature some bonus tips from marketing director and guru, Tami Kirlis, Marketing Director of the rapidly growing performance training footwear brand, YORK Athletics Mfg, who continue to dominate in the direct-to-consumer e-commerce space.Read More >

Athletic Apparel E-Commerce Trends For Summer 2018

By Ross Beyeler, Founder of Growth Spark

Sprinis, definitively, the season for athletic e-commerce sales. Yes, January is a very popular month for starting a new diet or resolution, but when the weather starts warming up, your customers are planning their new outdoor workouts. Getting their sweat on where others can see them means it’s time to ditch last-season’s beat up sneakers and tattered shorts, and go shopping for the latest in high-functioning, beautiful athletic apparel. Is your Shopify store ready?

Read More >