Startup digs deeply into social media marketing

New Hampshire Union Leader
October 08. 2017 1:33AM

MANCHESTER — Scott Sewade started posting more pictures of people wearing his company’s military-themed shirts after he started using new software that measured the company’s engagements on Facebook and Instagram.

“Customers will send a picture of them wearing our product, and we’ve been able to find that is getting a much bigger engagement” than posting other things, the founder of 11Bravos said last week.

“That leads to more organic traffic back to our website, which ultimately results in more sales,” said Sewade, whose Millyard company counts more than a half-million social media followers.

More businesses are looking to learn how to optimize social media postings to drive more customers to them.

Evan York and Adam Hollis have co-founded Explorics, a software-as-a-service marketing technology company that … Click to Read More >>